Cadbury - Unity Bar 

Cadbury Unity Bar consists of four of its iconic chocolate flavors and using these four shades, the film showcases an attempt to represent the most diverse nation on Earth by celebrating its unity through these mesmerizing visuals on the occasion of its 74th Independence Day.

INITIAL MOCKUPS 

cadbury_chaos_01.png
shot12.png
cadbury_chaos_02.png
cadbury_portrait_05.png
shot14.png

RESEARCH AND DEVELOPMENT

no-cutout.png
shot12.gif
unitywrap.png
chocolatebars.png
shot11.png
shot03.gif
2020-07-29_14-27-00.gif

FINAL DESIGN & ANIMATION

shot09.png
shot11.png
shot08 (1).png
shot04-05e.png
shot01.png
CadburyGif_1.2_compress.gif
shot18-4.png

CREDITS

Agency: Ogilvy India
Director
: Kunal Prabhu
Executive Producer
: Kanchan Parikh
Creative Producer
: Aunnesha Sen
3D Design and Animation - Nicholas Toro, Appa, Harsh Simran

 

Storyboards - Hesaka Sumi & Shiyamek Dasgupta
Editor - Kunal Prabhu
Singer - Siddharth Mahadevan
Original Composition was - Shankar Mahadevan