DUA LIPA - NEW RULES

Warner Bros. Records approached us to help them create the lyric video for Dua Lipa's New Rules track. The idea was to create a neon-inspired theme, infusing it with elements of neon lights, retro icons and typography. We also wanted to integrate elements of Dua Lipa's official video, such as the Las Vegas strip, the pink flamingos and the bonds of sisterhood.

VISUAL FRAMES

TYPEFACE

With the type, we ventured away from the generic neon light fonts available.

FINAL FRAMES

CREDITS

Director: Aditya Tawde
Executive Producers: Advait Gupt, Akshat Gupt and Tara Kapur
Lead Producer:  Ria Concessao

Illustrators: Joydeep Chowdhury and Prince Lunawara

Post Producer: Madhurima Basu Roy

2D Animators: Kunal Prabhu, Harsh Sharma, Shikha Sharma, Adarsh Panicker, Neekhil Kiran Dighe, Pragya Kain, Pratik Satam, Swapnil Rastogi