DUA LIPA - NEW RULES
Warner Bros. Records approached us to help them create the lyric video for Dua Lipa's New Rules track. The idea was to create a neon-inspired theme, infusing it with elements of neon lights, retro icons and typography. We also wanted to integrate elements of Dua Lipa's official video, such as the Las Vegas strip, the pink flamingos and the bonds of sisterhood.
With the type, we ventured away from the generic neon light fonts available.