In early 2021, we were approached by Nomint (our reps for UK & US) to make a series of 25-30 one minute films for GoHenry that would be aimed at kids aged 7-11 to introduce them to concepts around money and finance. Since the target audience was from a young age group, we had to portray concepts in an easy-to-digest format, showcasing realistic examples while keeping the visuals creative, fun and engaging.
STORY - BOARDING
Although majority of the storyboards and all the voiceovers were shared by the Gohenry team, there were some refinements that were taken care of at our end as well.
Sometimes this included our recommendations of ways that we could make a scene more engaging or a unique way to represent a scenario or an action. At other times they were changes that would make the process of designing or animating a particularly complicated sequence more manageable given our schedule and the current workload on the team.
CEL - ANIMATION
The animators used 1-2 style frames as a reference for their section, the process would begin with working on rough keyframes and getting an approval on these would be quite important to avoid back and forth later during this process.
Once Gohenry team liked the rough animation, the artists would begin adding rough in-betweens for the keyframes and then finalize these roughs by drawing clean lines over them. Last step for any cel animator is to colour those frames and send the exports to the after effects animator.
MEET THE CREW
Director: Kunal Prabhu
Assistant Director: Sanoj Gopinath
Art Director: Joydeep Chowdhury
Executive Producer: Kanchan Parikh
Creative Producer: Ankur Chakravarty
Assistant Producer: Tintu Phillip
Associate Producer: Rohit Tiwari
2D Designs: Minal Dusane, Omkar Sawant, Shradha Verma, Pankaj Gole, Anton Hallmann, Saurabh Dalvi
2D Animation: Varunjyoti Deori, Suman Saha, Gaurav Jhamb, Harish Selvaraj, Archana Kasale, Neekhil Dighe, Exxon Cardozo, Totem Creative, Aditya Aman, What A Story, Picto Design Studio, Bot Animation
Cel Animation: Alkinoos Koutsantonakis, Nicolas Marsa, Marcela Siqueira, Shiyamek Dasgupta, Shashank Mani, Isha Mangalmurti, Oyku Su Baskin
3D Animation: Setu Choudhary, Appa Chandra
Edit: Mohnish Kantharia, Akhtar Shaikh