Copyright © Post Busters Media Labs Private Limited 2018

MOMENT OF CLARITY

The brief for this video was to make a PSA on substance abuse. In the video, we covered two scenarios, with one of the victims suffering from alcohol addiction, and the other suffering from substance abuse. The film charts their journey and how their decisions in life lead them to find their moments of clarity. We wanted the film to have a minimalistic approach and a basic colour palette, which could still stand out to bring out the varied trajectories of the protagonists’ lives.

VISUAL FRAMES

CHARACTER SHEETS

BREAKDOWNS

FINAL FRAMES

CREDITS

A Post Office Studios Film

In Association with Mai Family Serivces

Director: Aditya Tawde
Executive Producers: Advait Gupt and Akshat Gupt
Creative Producer: Mohit Bhasin
Associate Producer: Madhura Bhasker
Script: Jackie J Thakkar

Lead Animators: Adarsh Panicker, Saurabh Vashishtha,

Harsh Sharma, Kunal Prabhu

Illustrators: Saurabh Vashishtha, Adarsh Panicker

Cel Animators: Adarsh Panicker, Saurabh Vashishtha, Neekhil Dighe, Pratik Satam, Riffat Aga

2D/3D Animators: Harsh Sharma, Kunal Prabhu, Shikha Sharma, Pratik Satam, Neekhil Dighe, Shanel Moraes

2D/3D Colourists: Shanel Moraes, Aghil Prasannan, Alafiya Hasan

VO Artist: Vibha Gulati, Zain Calcuttawala

Sound Design and Mix: Ally Mobbs