NIKE - DA DA DING
Da Da Ding was a campaign launched by Nike to celebrate women athletes in India. It was led by a song and a music video, and they asked us to help them create the lyric video for the campaign. The approach for this film was fairly layered; being a branded lyric video, we wanted to showcase the brand and its products, but also wanted to infuse the film with the brand's, and more specifically the campaign's ethos.
The idea was to stick to the Nike Typeface 'RailRoad Gothic' as it would maintain the certain consistent look and feel of the campaign.
However, we had the freedom to play around with the kerning, leading, X height, Y height and other properties of the typeface.