Birla Opus Case Study
AI Images at Scale
When the good folks at Birla Opus asked us to transform 2,300+ colour swatches into an inspiring visual journey for contemporary Indian homeowners, we knew we had our task cut out for us. We needed to create visually stunning, engaging content at scale- on time, and within budget.
We figured that the most efficient way to bring this project to life would be to harness a unique mix of AI tools and the creativity of our internal team. Using a bespoke Asset Management & Collaboration tool, we produced thousands of images in record time!
Swipe through to see how we turned their vibrant vision into reality, speeding up the production process by 75% and reducing costs by as much as 95%!
Shoutout to the team for their faith in us!
We figured that the most efficient way to bring this project to life would be to harness a unique mix of AI tools and the creativity of our internal team. Using a bespoke Asset Management & Collaboration tool, we produced thousands of images in record time!
Swipe through to see how we turned their vibrant vision into reality, speeding up the production process by 75% and reducing costs by as much as 95%!
Shoutout to the team for their faith in us!
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Birla Opus
Brand POCs:
Trisha Chhabra, Diya Nahar, Srikanth SK
Kulfi Collective
Chief Creative Officer
Aditya Tawde
Chief Innovation Officer
Jayson Dmello
Project Team
Account Director
Aunnesha Sen
Creative Director
Kunal Prabhu
Director
Sushrita Bhattacharjee
Creative Producer
Ankur Chakravarty
Additional Production Support
Stocknock Studios
Retouching Team
Yomy Designs, Mend Media Digital, Padmini Murthy
Case Study Team
Scriptwriter/Assistant Vice President Marketing Communications
Nikita D'souza
Creative Director
Kushal Bhor
Director
Nicole George
Storyboard & Concept
Nicole George, Shradha Verma
Creative Producer
Aditya Devsharma
Design Team
Nicole George, pakhi verma, Ayush Roy
Animation Team
Md Rasheem, Unni krishnan
Edit Team
Karan Kundnani, Savni Ranade
