Slice Product Launch
Level Up Your Finance Game!
Slice approached us to create a fun video highlighting their savings account and fixed deposit options on the app through a pixellated game world. The character is shown to get pulled into an arcade gaming machine, leading her to a world of adventure. With monsters represting obstacles such as delays, inflation and fees; coins to be collected and added to your score; and two levels highlighting the savings account and fixed deposit options; this video is a really creative way of underlining the features of the app as the character searches for the highest rate of interest.
Client:
Slice
Client POCs:
Vaishnav Menon, Vaibhav Sharma, Vishal Goddu
Account Director:
Gibson Sequeira
Account Lead:
Catherine Nazareth
Creative Director:
Kushal Bhor
Director:
Sushrita Bhattacharjee
Executive Producer
Tintu K. Philip
Senior Creative Producer:
Ankur Chakravarty
Creative Producer:
Richa Yamini
Art Director and Character Developer:
Pasquale Garibaldi
Editor:
Savni
MYTHRA STUDIOS
Director/Producer:
Naveen Surya
Illustrator:
Shivaraj
Lead Animator:
Kumar Madhur
Cel Animation and Vector Based:
Akshara CV, Joel Mathew
2D Animator:
Varunjyoti Deori, Vibha Lad Pandey, Vignesh SP
Additional Illustrators:
Robin Chakraborty, Ayush Roy
Sound Design & Mixing:
Dinesh Kumar
Voice Over:
Shadow Studio (Fiverr)
AVP Brand Partnerships:
Saloni Dukle
Finance Team:
Abhinandan Jain, Unmesh Yesane, Antara Majumdar
Legal Team:
Shria Tikoo, Kavitha Iyer
