Tempo

Tempo wanted to bring its brand purpose "We are all only humans - Soft and Strong" to life with an engagement platform "It's our softness that makes us stronger". The film is about the two contrasting sides of every personality (soft and strong). Very often, you have to be soft, that is, open up and give up your defensiveness, in order to get ahead and be strong. The qualities soft and strong are derived directly from the product. The film was made using a mix of traditional 2D hand drawn and modern animation techniques.